Automotive

The automotive industry is undergoing its most profound transformation in decades. Electrification, connectivity, software defined vehicles, and evolving consumer expectations are reshaping how vehicles are designed, built, and experienced. NTT DATA helps automotive organizations navigate this complexity by connecting engineering, manufacturing, and customer engagement through data, digital platforms, and innovation at scale.

How we help clients

From concept to customer, automotive success depends on integration. NTT DATA works across the automotive value chain to connect product development, industrial operations, and commercial performance.

By leveraging data, digital engineering, and intelligent platforms, we help organizations increase speed to market, improve efficiency, and adapt to a rapidly evolving mobility ecosystem.

Engineering R&D

Advancing automotive R&D for high‑precision, next‑Gen innovation.

Through digital engineering, simulation, and data‑driven collaboration, we enable teams to streamline development cycles and elevate product performance.

Supply Chain & Smart Factory

Accelerating automotive manufacturing into connected, predictive industrial networks

Our approach enhances visibility across factories and supply chains, supporting smarter planning, stronger resilience, and continuous optimization

Sales & Marketing / Aftersales

Driving automotive experiences into seamless, customer‑led journeys.

By combining sales, service, and mobility data, we help organizations anticipate needs, reduce friction, and build long‑term customer value.

Engineering R&D

Advancing automotive R&D for high‑precision, next‑Gen innovation.

Through digital engineering, simulation, and data‑driven collaboration, we enable teams to streamline development cycles and elevate product performance.

Supply Chain & Smart Factory

Accelerating automotive manufacturing into connected, predictive industrial networks

Our approach enhances visibility across factories and supply chains, supporting smarter planning, stronger resilience, and continuous optimization

Sales & Marketing / Aftersales

Driving automotive experiences into seamless, customer‑led journeys.

By combining sales, service, and mobility data, we help organizations anticipate needs, reduce friction, and build long‑term customer value.

Talks that move

The automotive industry is redefining mobility. In these Talks, we explore the challenges shaping its future—from softwaredefined vehicles and smart factories to digital sales models and aftersales transformation. Each session opens a focused conversation on how technology and insight can help automotive leaders compete, innovate, and grow in a rapidly changing market.

Sales & Marketing / Aftersales

End-to-End Media, Content & Digital Sales

Driving demand and conversion through data-driven digital journeys

Sales & Marketing / Aftersales

Connectivity Services for Telematics & Infotainment

Enabling global, reliable connectivity for software-defined vehicles

Sales & Marketing / Aftersales

Dealership Aftersales Digitalization

Transforming service into a seamless, digital customer experience

Sales & Marketing / Aftersales

Agency Model for Customer Experience

Shifting from transactional sales to consistent, omnichannel journeys

Supply Chain & Smart Factory

Automotive Agentic Operations

Deploying AI agents to orchestrate production, logistics, and maintenance decisions

Engineering R&D

Generative AI to Boost Engineering Productivity

Freeing engineers from manual work to focus on innovation

Engineering R&D

Function-Oriented Systems Engineering

Managing automotive complexity through reusable, function-led architectures

Sales & Marketing / Aftersales

End-to-End Media, Content & Digital Sales

Driving demand and conversion through data-driven digital journeys

Sales & Marketing / Aftersales

Connectivity Services for Telematics & Infotainment

Enabling global, reliable connectivity for software-defined vehicles

Sales & Marketing / Aftersales

Dealership Aftersales Digitalization

Transforming service into a seamless, digital customer experience

Sales & Marketing / Aftersales

Agency Model for Customer Experience

Shifting from transactional sales to consistent, omnichannel journeys

Supply Chain & Smart Factory

Automotive Agentic Operations

Deploying AI agents to orchestrate production, logistics, and maintenance decisions

Engineering R&D

Generative AI to Boost Engineering Productivity

Freeing engineers from manual work to focus on innovation

Engineering R&D

Function-Oriented Systems Engineering

Managing automotive complexity through reusable, function-led architectures

Engineering R&D

Generative AI to Boost Engineering Productivity

Freeing engineers from manual work to focus on innovation

Engineering R&D

Function-Oriented Systems Engineering

Managing automotive complexity through reusable, function-led architectures

Engineering R&D

Generative AI to Boost Engineering Productivity

Freeing engineers from manual work to focus on innovation

Engineering R&D

Function-Oriented Systems Engineering

Managing automotive complexity through reusable, function-led architectures

Supply Chain & Smart Factory

Supply Chain Visibility by Exception

Managing volatility through real-time visibility and intelligent orchestration

Supply Chain & Smart Factory

Digitalized Automotive Factories

Elevating OT data into real-time intelligence for flexible, efficient plants

Supply Chain & Smart Factory

Automotive Agentic Operations

Deploying AI agents to orchestrate production, logistics, and maintenance decisions

Supply Chain & Smart Factory

Model-Based Systems Engineering (MBSE)

Putting digital models at the center of automotive development

Supply Chain & Smart Factory

Supply Chain Visibility by Exception

Managing volatility through real-time visibility and intelligent orchestration

Supply Chain & Smart Factory

Digitalized Automotive Factories

Elevating OT data into real-time intelligence for flexible, efficient plants

Supply Chain & Smart Factory

Automotive Agentic Operations

Deploying AI agents to orchestrate production, logistics, and maintenance decisions

Supply Chain & Smart Factory

Model-Based Systems Engineering (MBSE)

Putting digital models at the center of automotive development

Sales & Marketing / Aftersales

End-to-End Media, Content & Digital Sales

Driving demand and conversion through data-driven digital journeys

Sales & Marketing / Aftersales

Software Development Centers

Scaling digital products with speed, quality, and governance

Sales & Marketing / Aftersales

Automotive Financial Services Platforms

Digitizing insurance and finance at the point of sale

Sales & Marketing / Aftersales

Connectivity Services for Telematics & Infotainment

Enabling global, reliable connectivity for software-defined vehicles

Sales & Marketing / Aftersales

Dealership Aftersales Digitalization

Transforming service into a seamless, digital customer experience

Sales & Marketing / Aftersales

Agency Model for Customer Experience

Shifting from transactional sales to consistent, omnichannel journeys

Sales & Marketing / Aftersales

End-to-End Media, Content & Digital Sales

Driving demand and conversion through data-driven digital journeys

Sales & Marketing / Aftersales

Software Development Centers

Scaling digital products with speed, quality, and governance

Sales & Marketing / Aftersales

Automotive Financial Services Platforms

Digitizing insurance and finance at the point of sale

Sales & Marketing / Aftersales

Connectivity Services for Telematics & Infotainment

Enabling global, reliable connectivity for software-defined vehicles

Sales & Marketing / Aftersales

Dealership Aftersales Digitalization

Transforming service into a seamless, digital customer experience

Sales & Marketing / Aftersales

Agency Model for Customer Experience

Shifting from transactional sales to consistent, omnichannel journeys

Behind every challenge lies an opportunity for impact. Our success stories show how organizations transform strategy into action, solving complex business challenges through collaboration, innovation, and technology. These realworld cases demonstrate measurable results and lasting value across industries.

View all success stories

Behind
Automotive

Marcel Zengin Colman

Head of Aviation

Carlos González García

Head of Retail

Flavia Pantoja Albo

Co-Head of Pharma & Life Science

Gonzalo Barja Becker

Co-Head of Pharma & Life Science

Lucio Arrizabalaga

Head of Oil & Gas

Pedro Pons Bernad

Head of Manufacturing

Alfonso Muñoz Grande

Head of Transportation, Travel, Logistics, Infrastructure & Services

Alvaro Silgado

Head of Digital Engineering - GIS

Javier del Valle

Head of Customer & Marketing Strategy

Augusto Guibernau Torres

Head of Agribusiness

Francisco Javier Barahona López

Global Head of Products & Resources

Nelson Wilson

Head of Natural Resources

Diogo Cavaletti

Head of Consumer Packaged Goods

Alfonso Medrano Gutierrez

Head of Sustainability

Luis de Pedro Delgado

Head of Digital Engineering - BIM

Miguel Ángel Vicente González

Head of Commodity Management and Trading

Ángel Ramón Cañizares García-Retamero

Head of Station Studio

Héctor Pinar Fernández

Head of Utilities

Jordi Vilardaga i Garcia-Cascon

Head of Supply Chain & Industry 5.0

Pablo Mattioli

Head of Automotive

Marcel Zengin Colman

Head of Aviation

Linkedin

Carlos González García

Head of Retail

Linkedin

Flavia Pantoja Albo

Co-Head of Pharma & Life Science

Linkedin

Gonzalo Barja Becker

Co-Head of Pharma & Life Science

Linkedin

Lucio Arrizabalaga

Head of Oil & Gas

Linkedin

Pedro Pons Bernad

Head of Manufacturing

Linkedin

Alfonso Muñoz Grande

Head of Transportation, Travel, Logistics, Infrastructure & Services

Linkedin

Alvaro Silgado

Head of Digital Engineering - GIS

Linkedin

Javier del Valle

Head of Customer & Marketing Strategy

Linkedin

Augusto Guibernau Torres

Head of Agribusiness

Linkedin

Francisco Javier Barahona López

Global Head of Products & Resources

Linkedin

Nelson Wilson

Head of Natural Resources

Linkedin

Diogo Cavaletti

Head of Consumer Packaged Goods

Linkedin

Alfonso Medrano Gutierrez

Head of Sustainability

Linkedin

Luis de Pedro Delgado

Head of Digital Engineering - BIM

Linkedin

Miguel Ángel Vicente González

Head of Commodity Management and Trading

Linkedin

Ángel Ramón Cañizares García-Retamero

Head of Station Studio

Linkedin

Héctor Pinar Fernández

Head of Utilities

Linkedin

Jordi Vilardaga i Garcia-Cascon

Head of Supply Chain & Industry 5.0

Linkedin

Pablo Mattioli

Head of Automotive

Linkedin

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