Customer-Experience-and-Retention-Management-in-a-Liberalized-Energy-Market
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Customer experience and retention management in a Liberalized Energy Market

Helping Brazilian energy retailers strengthen loyalty, reduce churn and deliver consistent customer experiences across every digital and service touchpoint
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Winning the customer once is no longer enough
WHY THIS “CUSTOMER EXPERIENCE AND RETENTION MANAGEMENT IN A LIBERALIZED ENERGY MARKET” CHALLENGE?
As competition increases in Brazil’s liberalized energy market, retailers must protect existing relationships while continuing to grow

Customers now have greater freedom to switch suppliers and higher expectations for service quality, responsiveness, transparency and digital experiences. To retain them, energy retailers need a more integrated way to understand behavior, anticipate needs and deliver consistent experiences across every channel

主なメリット
Retention Starts with a Better Customer View

Integrated customer experience platforms help energy retailers move from reactive service to proactive engagement across the full lifecycle

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Turn service into loyalty

Faster, more consistent support helps strengthen satisfaction and customer retention

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Spot churn risk earlier

Customer analytics help identify dissatisfaction signals before customers decide to leave

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Make every channel feel connected

Omnichannel engagement gives customers a more consistent experience across portals, apps and service teams

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Give agents better context

Real-time customer information helps service teams resolve requests with more confidence

NTTデータのサポート体制は?

01
Build the CRM engagement hub

We centralize customer interactions, requests, cases and service history in one platform

CRM engagement hub for connected customer service
02
Connect digital service channels

Integrate portals, mobile apps and conversational AI to support seamless customer experiences at scale

Connected digital service channels for seamless customer experiences
03
Activate retention intelligence

Use customer analytics to detect churn indicators and trigger retention actions

Retention intelligence for proactive churn prevention
04
Automate service workflows

Streamline communications, escalations and resolution processes to reduce manual effort

Automated service workflows for faster resolution
05
Improve adoption across teams

We don’t just implement CRM. We help service, commercial and operational teams work from the same customer view

Automated service workflows for faster resolution
Stronger loyalty
実証済みの効果
Stronger loyalty. Faster service. Customer relationships built for a competitive energy market
重要な結果
Customer experience outcomes from integrated retention management

A connected CRM and digital platform model helps energy retailers improve service, loyalty and operational efficiency

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Reduce resolution times

faster handling of customer requests and issues

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Increase customer retention

lower churn risk through proactive engagement and personalized actions

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Improve digital adoption

more customers using digital and self-service channels

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Strengthen service performance

better monitoring of satisfaction, service levels and customer interactions

Energy retailers grow stronger when every customer interaction becomes a chance to earn trust again

Strengthen customer retention→

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