All Foundries

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Retail

From satisfaction surveys to EBITDA: closing the loop on customer pain points

A department store retailer in Mexico turned a biannual NPS programme into a closed-loop customer listening mechanism, connecting feedback to pain-point initiatives and incremental EBITDA.

From satisfaction surveys to EBITDA: closing the loop on customer pain points

Retail

Unified returns management

A retailer processing more than two million returns a year moved from channel-specific workflows toward one digital returns system. The initiative connects request creation, status tracking and routing across sales and return channels.

Unified returns management

Contact

Strategic transformation playbook

A department store retailer in Mexico needed to bring more than 110 strategic and tactical initiatives into a coherent portfolio aligned with its 2025 digitalization and development goals. NTT DATA integrated the portfolio into a single transformation playbook, connecting objectives, measures, roadmaps, work plans and investment estimates.

110+

Initiatives refined. Strategic and tactical portfolio.

35+

Work plans defined. Execution structure established.

2025

Strategic horizon. Digitalization and development goals.

Portfolio metrics

OKRs and KPIs. Integrated across initiatives.

From scattered initiatives to a single transformation playbook

A broad transformation portfolio needed one direction, one measurement framework and a credible path from priorities to investment.

Objectives

Align the portfolio around a shared future vision. Integrate the company's portfolio of initiatives to define its future vision and support its growth and business development goals.

Opportunity

Turn a portfolio into a management system. Linking initiatives to shared OKRs, KPIs, roadmaps and investment requirements creates a common reference for prioritization, coordination and portfolio decisions.

Many initiatives, one direction still to define

The initiative required a consistent way to structure the portfolio, measure strategic alignment, sequence delivery and understand the investment behind each roadmap.

Key Challenges

Operations manager and analyst comparing store workload, current capacity and coverage scenarios for merchandiser planning.

1. Portfolio consistency:
Strategic and tactical initiatives required a common structure and stronger coordination.

Two retail professionals review an analytics display overlooking an active department store.

2. Measurable alignment:
The portfolio needed shared OKRs and KPIs to connect initiatives with the stated goals.

3. Prioritized execution:
Initiatives had to be ordered and translated into detailed roadmaps and work plans.

4. Investment visibility:
The organization needed an estimate of the investment required for each roadmap.

Solution

Standardize, prioritize and build the roadmap

NTT DATA integrated and strategically aligned the portfolio toward the retailer’s 2025 digitalization and development goals, creating one playbook for planning and decision-making.

Portfolio standardization

Standardized and coordinated more than 110 strategic and tactical initiatives within a single portfolio view.

Outcome framework

Identified and integrated OKRs and KPIs to connect the portfolio with its strategic goals.

Roadmap design

Prioritized the initiatives and defined more than 35 work plans with detailed roadmaps.

Investment planning

Estimated the investment required for each roadmap to reach the playbook goals.

Impact

One playbook for portfolio decisions

The engagement consolidated more than 110 initiatives and more than 35 work plans into a shared, measurable planning structure. With OKRs, KPIs, roadmaps and investment estimates connected in one playbook, the retailer has a clearer foundation for coordinating its transformation portfolio and making informed prioritization decisions.

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