A worried man on the phone gestures at home in the evening, next to a router with a red warning light and a telecom tower visible through the window.

Talks that move

Intelligent customer care & contact centre

Customer care becomes a value engine when every conversation brings together service history, operational context and the next best action, helping people resolve issues sooner while operators reduce avoidable effort.

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A deflected contact is not a resolved customer need.

WHY THIS "INTELLIGENT CUSTOMER CARE & CONTACT CENTRE" CHALLENGE?

The cost of care rises when context arrives too late

Telecom customers move between voice, chat and self-service, but their service history, network status and previous interactions often remain fragmented. Advisors spend time reconstructing the problem, customers repeat themselves and simple requests escalate. The challenge is to turn each contact into an informed action without losing human judgment where empathy and accountability matter.

Key benefits

Move from handling contacts to resolving needs

Resolve more needs the first time

Give advisors the customer, service and interaction context required to choose the right action before another handoff.

Reduce effort without rushing the customer

Automate call summaries, routing and routine steps so people can focus on the judgment and empathy the conversation needs.

Make self-service useful

Handle predictable requests through digital channels, then transfer unresolved cases with their context intact.

Protect trust and customer value

Use relevant recommendations and earlier warning signals to improve satisfaction, support retention and create more valuable interactions.

How NTT DATA helps

01

Consolidate the contact centre foundation

Map high-volume intents, repeat contacts and escalation points, then move from fragmented, voice-led infrastructure toward a digital, omnichannel cloud contact centre. A common platform creates the base for consistent routing, workforce enablement, automation and measurable service performance.

Contact center agents with headsets work at their desks in an open-plan office, next to a glass-walled server room lit in blue and orange.

02

Connect customer and operational context

Bring service history, recent interactions and relevant network or service signals into the advisor workflow. Customers no longer need to reconstruct the issue at every channel change, and teams can act with a clearer view of what has happened.

A store employee shows a customer a router and fiber cable at a counter, while a technician works on a street cabinet visible through the window.

03

Make self-service resolve more

Design digital journeys around predictable customer needs, with clear completion paths rather than channel deflection alone. When self-service cannot finish the task, transfer the customer and the interaction context together.

A smiling young man with a backpack checks his phone as he walks through a busy train station surrounded by travelers with suitcases.

04

Automate routine work and augment advisors

Use self-service, intelligent routing and conversation summarisation for repeatable tasks. Surface relevant context and recommended next steps during live interactions, while the advisor retains responsibility for the response and the customer relationship.

A contact center agent with a headset takes notes during a call, with a router and fiber cable on his desk and a colleague in the background.

05

Scale adoption and performance

Pair platform change with role-based enablement, workforce optimisation and operating governance. Track outcomes, learn from live interactions and improve journeys over time so the model performs beyond the initial deployment.

A supervisor leans over to guide a young agent with a headset at her desk in a contact center, with a network map displayed on a screen behind them.

A technician in a high-visibility jacket works on a street fiber cabinet while an older couple smiles at a phone nearby, with a service van and a seaside town at sunset behind them.

Proven impact

Better care shows up in the measures customers feel

The available evidence covers separate anonymized telecom examples and delivery-scale indicators. Each result is presented independently to avoid implying that the figures come from one end-to-end programme.

Results that matter

25% higher advisor productivity

Reported by an anonymized Latin American telecom operator.

20% improvement in customer satisfaction

Reported for a generative AI-enabled customer experience deployment.

Up to 15% improvement in chatbot performance

Reported for generative AI-powered chatbot use.

40% higher marketing conversion

Reported by an anonymized European telecom operator.

Ready to make customer care resolve more?

Start the conversation about an omnichannel care model that gives customers faster answers, gives advisors better context and makes value measurable.

Let's talk

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