BUSINESS TALK

Monetizing Data Across the Customer Lifecycle

Turning energy and consumption data into new value streams 
Data remains underexploited beyond operations.
WHY MONETIZING DATA ACROSS THE CUSTOMER LIFECYCLE?
Customer data platforms enable personalization, cross-selling, and new data-driven services.

This delivers data that creates value—insights into income.

Key benefits
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New revenues 
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Better personalization 
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Privacy and governance 
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Ecosystem alignment

How NTT DATA helps

01
CDP strategy 
02
Data product design 
03
Analytics and AI
04
Governance models 
Proven impact
Data-driven revenue generated 
Results that matter
Gas & power foundation organizations achieve measurable improvements: 
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Revenue from data

Generated 

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Cross-sell

Increased 

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Engagement

Improved 

Turn energy and consumption data into new value streams.

Unlock data value → 

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