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Retail Media
Brands need credible access to relevant audiences as advertising fragments and privacy constraints reshape targeting. Retailers hold first-party data, store traffic and owned physical and digital inventory, but many still lack the operating model, adtech stack and commercial discipline to turn those assets into a scalable media proposition. Without closed-loop measurement, the CFO cannot see whether exposure created incremental sales.
Monetize owned media and first-party audiences through a structured commercial model built to scale.
Connect media exposure with actual sales through closed-loop attribution and incrementality analysis.
Align content and advertising with shopper intent across the store, owned digital properties and audience extension.
Bring brands, agencies, adtech partners and content aggregators into one operating model.
How NTT DATA helps
Designs screens, shelf and checkout touchpoints as measurable media inventory, supported by network architecture, devices, installation and maintenance.
Activates owned digital properties and first-party audiences, from sponsored products to programmatic audience extension.
Defines the value proposition, commercial and revenue model, governance, MVP and phased roadmap required to professionalize and scale the network.
Implements CDP, ad server and data clean-room capabilities, integrated with commerce and loyalty platforms.
Connects inventory and campaign management with attribution, budget optimization across digital, retail media and OOH, and reporting that brands can use.
The source material points to sales, engagement, margin and network-scale potential. Each published figure requires confirmation before external use.
Validate the client, baseline, campaign period, methodology and source.
Confirm what counts as an interaction, the channel, sample size and measurement window.
Confirm the benchmark source, market scope, cost allocation and applicability to this proposition.
Confirm the client context, geography, deployment date and current status.
Bring first-party data, physical and digital inventory, commercial design and measurement into one scalable model. Start the conversation that turns owned reach into accountable growth.
