female client using digital display
Talks that move

Retail Media

Unlocking first-party data to create high-margin revenue streams while delivering more relevant, measurable, and engaging customer experiences.
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Advertising fragmentation, privacy constraints, and the end of third-party cookies are forcing companies to rethink how they reach and convert audiences effectively.
Why this Driving Retail Media Toward New Revenue challenge?
From data abundance to monetization gap

Organizations hold valuable customer data but lack the capabilities, operating models, and technology to transform it into scalable, measurable media revenue.

Key benefits
Turning complexity into growth

Aligning stakeholders across the ecosystem

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New revenue streams

High-margin monetization of owned media and data assets beyond core business

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Improved marketing ROI

Better targeting, personalization, and omnichannel attribution for brands

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Enhanced customer experience

More relevant content and offers across physical and digital touchpoints

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Ecosystem orchestration

Coordinating retailers, brands, and partners in a unified media model

How NTT DATA helps

01
Retail Media strategy & business design

Define ambition, value proposition, and scalable business case

A woman using analytics software
02
Adtech & data ecosystem implementation

Deploy integrated platforms (CDP, ad servers, measurement) and data capabilities

Close up female finger pointing LED display screen
03
Campaign operations & monetization

Manage media inventory, campaign execution, and revenue optimization

customer experience close up
04
Insights & analytics activation

Deliver actionable insights, attribution models, and reporting services

People making decisions while consulting a dashboard
05
Operating model & capability build

Establish teams, governance, and go-to-market strategies

Group business people having meeting
Hands laptop screen reading ads on a website
Proven impact
Delivering measurable engagement and sales uplift across channels
Results that matter
Tangible outcomes across customer interaction and revenue growth
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+190% sales uplift on promoted products

Increased conversion driven by in-store media engagement

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Up to 61% customer interaction rate

Higher engagement through digital shelves and in-store experiences

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Omnichannel attribution visibility

Improved decision-making across digital and physical environments

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High-margin revenue potential (>60%)

Scalable profitability through owned media monetization

Transforms your data into growth and unlocks retail media value

Explore new revenue

Let's talk
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