Talks that move

Enhanced Experience & Smart Highways

Delivering safer, connected, and personalized road experiences through digital highways
Schedule a meeting
Congestion, safety risks, and rising user expectations demand smarter, more responsive road infrastructure.
Why Enhanced Experience & Smart Highways?
Enhanced experience highways integrate sensors, connectivity, and AI to manage traffic dynamically, improve safety, and deliver real-time information to users.

This creates safer roads and opens new revenue and service models for concessionaires. This delivers roads that sense and respond—experience-driven infrastructure.

Key benefits
check icon
Improved road safety and traffic flow 
check icon
Better customer experience 
check icon
Process automation and fast detection of incidents
check icon
Data privacy and security 

How NTT DATA helps

01
Smart road and V2X architectures
02
GenAI-powered videoanalytics and control platforms 
03
User engagement and mobility apps 
Personal office reviewing a big screen with a dashboard
04
Integration with tolling and asset systems 
05
Cybersecurity and governance 
06
Connectivity deployment 5G 
Proven impact
User experience enhanced
Results that matter
Infrastructure concessions organizations achieve measurable improvements
check icon
Accident rates

Reduced incidents 

check icon
Traffic efficiency

Improved flow

check icon
User satisfaction

Higher engagement

Deliver safer, connected road experiences through smart highways

Transform road experiences

Let's talk
Related
NTT DATA Talks
View all talks
Infrastructure
Concessions
Digital Engineering and Design
Designing infrastructure faster, safer, and smarter through BIM, GIS, and generative design
Infrastructure
Concessions
Intelligent Tolling Operations
Optimizing tolling performance with automation, data, and dynamic pricing models
Infrastructure
Concessions
Digital Asset Management
Managing infrastructure assets proactively through data, twins, and predictive maintenance
Infrastructure
Concessions
Sustainable Infrastructure
Embedding sustainability, efficiency, and ESG into concession operations
Infrastructure
Concessions
AI Driven Concessions Value Chain
Optimizing the full concessions lifecycle through AI and data-driven operations
Infrastructure
Construction
Enabling Smart and Sustainable Design from Concept to Construction
Designing infrastructure that balances performance, cost, and sustainability from day one
Infrastructure
Construction
Connected Construction
Connecting people, equipment, and plans in real time for safer, more efficient construction sites
Infrastructure
Construction
Intelligent Operations & Maintenance
Extending asset life and reducing costs through predictive, data-driven operations
Infrastructure
Concessions
Digital Engineering and Design
Designing infrastructure faster, safer, and smarter through BIM, GIS, and generative design
Infrastructure
Concessions
Intelligent Tolling Operations
Optimizing tolling performance with automation, data, and dynamic pricing models
Infrastructure
Concessions
Digital Asset Management
Managing infrastructure assets proactively through data, twins, and predictive maintenance
Infrastructure
Concessions
Sustainable Infrastructure
Embedding sustainability, efficiency, and ESG into concession operations
Infrastructure
Concessions
AI Driven Concessions Value Chain
Optimizing the full concessions lifecycle through AI and data-driven operations
Infrastructure
Construction
Enabling Smart and Sustainable Design from Concept to Construction
Designing infrastructure that balances performance, cost, and sustainability from day one
Infrastructure
Construction
Connected Construction
Connecting people, equipment, and plans in real time for safer, more efficient construction sites
Infrastructure
Construction
Intelligent Operations & Maintenance
Extending asset life and reducing costs through predictive, data-driven operations
Drag