Business Talk

Customer Journey & Archetype Design

Designing the ideal customer experience.
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Experiences are fragmented and generic.
WHY CUSTOMER JOURNEY & ARCHETYPE DESIGN?
Journey-led design improves satisfaction and conversion.

This delivers designing for humans—CX by insight.

Key benefits
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Higher NPS
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Better conversion
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Organizational alignment

How NTT DATA helps

01
Journey mapping
02
Archetype modeling
03
CX design
04
Performance tracking
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05
Design Execution  
Proven impact
CX outcomes improved
Results that matter
Retail organizations achieve measurable improvements
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NPS

Increased

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Conversion
Improved
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Churn
Reduced
Design the ideal customer experience through journey mapping
Build ideal journeys
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