Integrating physical, digital, and social channels to capture higher lifetime value, improve conversion, and unlock asset productivity.
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Unified Commerce Strategic Briefing

Integrating physical, digital, and social channels to capture higher lifetime value, improve conversion, and unlock asset productivity
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Fragmented channels limit conversion, increase costs, and prevent retailers from capturing the full value of customer interactions
WHY THIS “UNIFIED COMMERCE STRATEGIC BRIEFING” CHALLENGE?
From channel fragmentation to unified value

Siloed operations create inefficiencies and blind spots, while integrated ecosystems unlock higher conversion and customer lifetime value.

Key benefits
Connecting channels to unlock value

One customer, one experience, one model

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Higher customer lifetime value

Integrated touchpoints can generate up to 3x greater lifetime value

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Improved asset productivity

Platform integration increases revenue per square foot and inventory turnover

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Reduced operational inefficiencies

Eliminates redundant costs and inventory blind spots across channels

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Increased conversion rates

Seamless experiences reduce friction and improve customer journeys

How NTT DATA helps

01
Unified commerce architecture

Integrates digital, physical, and social channels into a single ecosystem

Unified commerce architecture
02
Phygital store transformation

Converts stores into experience hubs and fulfillment nodes to increase engagement and efficiency

Phygital store transformation
03
Social commerce enablement

Activates social platforms as transaction channels with reduced friction and acquisition costs

Social commerce enablement
04
Omnichannel operations optimization

Aligns inventory, returns, and fulfillment processes to improve cost and service levels

Omnichannel operations optimization
05
Data-driven decisioning

Leverages cross-channel data to enable demand prediction and personalized experiences

Data-driven decisioning
Unlocking conversion, efficiency, and growth through unified commerce
Proven impact
Unlocking conversion, efficiency, and growth through unified commerce
Results that matter
Proven outcomes from unified commerce transformation
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Up to 3x increase in customer lifetime value

Achieved through integrated social, digital, and physical touchpoints

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+25% secondary purchase rate

Enabled by unified returns models such as Buy Online, Return In-Store

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+15% sales recovery

Recovered through endless aisle capabilities in out-of-stock scenarios

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>40% return process digitization potential

Achieved through unified return platforms and digital workflows

Unlock growth through unified commerce

Advance your integration strategy

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