Talks that move

Unified Commerce

One inventory view. One customer view. One service logic. Built to turn stores, digital and social touchpoints into a single commercial system.

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Customers do not experience channels. They experience one brand. When stock, orders, service and returns remain split by channel, every gap becomes visible.

WHY THIS UNIFIED COMMERCE CHALLENGE?

Channel growth without commercial continuity creates friction and margin leakage.

A store can appear out of stock while inventory sits elsewhere in the network. A customer can meet different service and returns logic depending on where a purchase began. Digital growth can remain disconnected from store traffic. Unified Commerce addresses the operating model behind those moments, connecting inventory, customer data, orders and service across physical, digital and social commerce.

Key benefits

Make every touchpoint part of the same commercial system

Recover demand wherever it appears

Connected inventory and digital selling can reduce lost sales, including through endless aisle and assisted selling.

Lower the cost to serve

Shared data, inventory and service logic can remove duplicated processes and reduce channel-by-channel handling.

Turn stores into network assets

Stores can support fulfilment, pickup, returns and upsell for the digital channel through click and collect, BOPIS, BORIS and ship-from-store.

Strengthen loyalty and customer lifetime value

A more consistent journey helps customers move between touchpoints without losing context or confidence.

How NTT DATA helps

01

Unified commerce operating model

Defines the target model, governance and cross-channel KPIs, supported by segment playbooks for grocery, fashion and specialist retail.

02

End-to-end customer continuity

Connects physical, digital and social journeys through assisted selling and phygital store experiences.

03

Integrated value levers

Activates endless aisle, click and collect, BOPIS, BORIS, ship-from-store, social commerce and returns digitalization around the journeys that matter most.

04

Unified data, inventory and service logic

Creates a shared view of stock, customers, orders and service across OMS, POS and commerce platforms.

Unify data, inventory, and service logic

05

Governance and performance measurement

Uses cross-channel KPIs, test-and-learn practices and continuous optimization to turn integration into sustained commercial performance.

Proven impact

Connected journeys. Measurable commercial value.

The source material points to higher customer lifetime value, recovered sales, stronger secondary purchase and a more productive role for stores within the digital journey. The figures below remain subject to source validation before publication.

Results that matter

Reported indicators from existing BizTalks content and NTT DATA references

Up to 3x customer lifetime value

Reported on the current BizTalks site.

+25% secondary purchase rate with BORIS

Reported on the current BizTalks site.

+15% sales recovery with endless aisle

Reported alongside a 5% to 10% reduction in lost sales on the current BizTalks site.

80% of online orders collected in store

The supplied reference also reports that 60% of pickup customers buy more in store.

Ready to Make Every Channel Work as One?

Start the conversation that connects inventory, customers, orders and service around a single retail experience.

Let's talk

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