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All Foundries

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Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

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Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

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Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

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Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

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Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

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Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

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Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

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Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

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43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

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43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

Content AI Factory

Talks that move

Content AI Factory

Industrialize product, campaign and channel content with generative AI, brand guardrails and measurement, moving production from weeks to hours while keeping commercial teams in control.

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Every campaign is ready to move. The content queue is still catching up.

WHY THIS “CONTENT AI FACTORY” CHALLENGE?

Because demand no longer arrives one asset at a time

Product, campaign and channel teams need more content, in more formats, for more markets. Long production cycles, high cost per asset and inconsistent brand execution turn content into a bottleneck for commercial agility. The challenge is not simply to generate more. It is to create, localize, approve, distribute and improve content at scale without losing brand control.

Key benefits

Why content limits growth today

Commercial speed increasingly depends on content speed.

Lower production cost

Industrialized workflows can reduce repeated manual effort and make high-volume content production more economical.

Shorter cycles

Teams can move from weeks to hours for relevant production workflows, giving campaigns and product launches more room to respond.

More relevant execution

Channel and market variants can be created and tested at scale, supporting content that is better matched to each commercial context.

Greater consistency

Brand guardrails become part of the production pipeline, helping teams scale without treating every asset as a one-off exception.

How NTT DATA helps

01

Content operating model

Defines the factory model, roles, governance and decision rights needed to move content reliably from demand to delivery.

Industrialize content production with AI

02

GenAI production pipeline

Orchestrates text, image and video generation with brand controls embedded in the workflow.

Enable hyper-personalized content at scale

03

Channel and market localization

Creates variants at scale for different markets, formats and commercial contexts.

Accelerate time-to-market

04

PIM, DAM and commerce integration

Connects content production with product data, digital assets, product pages and campaign workflows.

Activate closed-loop performance optimization

05

Measurement and optimization

Tracks conversion uplift by asset and campaign so performance can inform the next production cycle.

Design centralized content operating models

Turning content into a measurable growth and margin lever

Proven impact

From weeks to hours, from production constraint to measurable performance

Results that matter

Business impact from AI-driven content industrialization

-70% reduction in content production costs

AI-driven generation significantly lowers the cost per asset at scale.

+60% increase in campaign conversion

Personalized video content improves engagement and performance.

10–30% uplift in conversion rates

Driven by scalable personalization across customer segments.

Faster campaign deployment cycles

Production cycles reduced from weeks to hours, enabling real-time responsiveness.

Scale AI-Driven content across channels and markets

Drive growth.

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