- All Foundries
- 商品管理と取引
- 顧客とマーケティング戦略
- デジタルエンジニアリング
- ステーション・スタジオ
- サプライチェーン＆インダストリー5.0
- サステナビリティ
- Physical AI
- Next-Gen Infrastructure
コンテンツAIファクトリー
Product, campaign and channel teams need more content, in more formats, for more markets. Long production cycles, high cost per asset and inconsistent brand execution turn content into a bottleneck for commercial agility. The challenge is not simply to generate more. It is to create, localize, approve, distribute and improve content at scale without losing brand control.
Commercial speed increasingly depends on content speed.
Industrialized workflows can reduce repeated manual effort and make high-volume content production more economical.
Teams can move from weeks to hours for relevant production workflows, giving campaigns and product launches more room to respond.
Channel and market variants can be created and tested at scale, supporting content that is better matched to each commercial context.
Brand guardrails become part of the production pipeline, helping teams scale without treating every asset as a one-off exception.
NTTデータのサポート体制は？
Defines the factory model, roles, governance and decision rights needed to move content reliably from demand to delivery.
Orchestrates text, image and video generation with brand controls embedded in the workflow.
Creates variants at scale for different markets, formats and commercial contexts.
Connects content production with product data, digital assets, product pages and campaign workflows.
Tracks conversion uplift by asset and campaign so performance can inform the next production cycle.
AI-driven generation significantly lowers the cost per asset at scale.
Personalized video content improves engagement and performance.
Driven by scalable personalization across customer segments.
Production cycles reduced from weeks to hours, enabling real-time responsiveness.
