Retail

Retail is evolving at the intersection of consumers, channels, and data. As expectations for convenience, personalization, and transparency continue to rise, retailers must adapt how they design experiences and operate at scale. NTT DATA helps retail organizations navigate this transformation by connecting data, digital platforms, and operational intelligence to deliver seamless, customercentric experiences across physical and digital channels.

How we help clients

Retail performance depends on connected decisions across the value chain. NTT DATA works with retailers to integrate merchandising, supply chain, store operations, and customer engagement.

By leveraging data, advanced analytics, and digital platforms, we help organizations increase agility, optimize efficiency, and respond faster to changing consumer behaviors and market dynamics.

Steering fashion brands into a more connected, experience‑driven marketplace

Our platforms bring together planning, product lifecycle data, and customer intelligence to deliver consistency and speed across channels

Repositioning grocery retail for a faster, fresher, always‑ready future

We help retailers optimize forecasting, replenishment, and in‑store execution with data‑driven visibility that reduces waste, enhances freshness, and delivers the consistency high‑volume consumers expect.

Reframing specialist retail for deeper, high‑value customer connections.

We help specialist retailers unify product data, customer insight, and digital commerce to elevate service, improve operational efficiency, and strengthen loyalty in focused, competitive markets.

Steering fashion brands into a more connected, experience‑driven marketplace

Our platforms bring together planning, product lifecycle data, and customer intelligence to deliver consistency and speed across channels

Repositioning grocery retail for a faster, fresher, always‑ready future

We help retailers optimize forecasting, replenishment, and in‑store execution with data‑driven visibility that reduces waste, enhances freshness, and delivers the consistency high‑volume consumers expect.

Reframing specialist retail for deeper, high‑value customer connections.

We help specialist retailers unify product data, customer insight, and digital commerce to elevate service, improve operational efficiency, and strengthen loyalty in focused, competitive markets.

Talks that move

Retail is being reshaped by omnichannel experiences, datadriven decisions, and operational agility. In these Talks, we explore the challenges transforming the sector—from supply chain resilience and store optimization to personalization and digital commerce. Each session opens a focused conversation on how technology and insight can help retailers stay relevant and competitive in rapidly changing markets.

AI & Hyperautomation for Grocery Operations

Smarter grocery operations through AI and hyperautomation.

Modernizing Grocery Legacy Technology

Improving control, efficiency, and resilience through modernization

Digital Factories for Grocery Acceleration

Accelerating innovation and operational value through scalable digital factories that embed AI, automation, and agile delivery at the core of grocery operations

Customer Journey & Archetype Design

Designing the ideal customer experience.

Purchase Excellence & Cost Optimization

Driving margin improvement through procurement transformation.

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

Scalable AI Strategy for Fashion

Turn isolated AI initiatives into a scalable, enterprise-wide capability that consistently delivers value across the fashion value chain.

eCommerce & Marketplace Acceleration

Building scalable digital commerce and marketplace ecosystems for fashion brands

AI & Hyperautomation for Grocery Operations

Smarter grocery operations through AI and hyperautomation.

Modernizing Grocery Legacy Technology

Improving control, efficiency, and resilience through modernization

Digital Factories for Grocery Acceleration

Accelerating innovation and operational value through scalable digital factories that embed AI, automation, and agile delivery at the core of grocery operations

Customer Journey & Archetype Design

Designing the ideal customer experience.

Purchase Excellence & Cost Optimization

Driving margin improvement through procurement transformation.

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

Scalable AI Strategy for Fashion

Turn isolated AI initiatives into a scalable, enterprise-wide capability that consistently delivers value across the fashion value chain.

eCommerce & Marketplace Acceleration

Building scalable digital commerce and marketplace ecosystems for fashion brands

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Unlocking first-party data to create high-margin revenue streams while delivering more relevant, measurable, and engaging customer experiences.

Automated Supplier Sustainability Compliance

Monitoring supplier ESG performande with automation.

Fashion Emissions Reduction at Scale

Reducing footprint from design to delivery

Reskilling High-Potential Fashion Talent

Preparing teams for data, AI and digital retail.

Data-Driven Commercial Role Evolution

Empowering fashion sales teams with data and digital tools.

AI-Driven Customer Feedback Automation

Turning customer voices into real-time actions.

Customer & Marketing Strategy

Fashion Loyalty & Experience Boost

Driving retention and lifetime value by shifting from promotion-led strategies to personalized, data-driven customer experiences

AI Products for Store Efficiency

Improving in-store productivity through smart products like self-scanning.

Scalable AI Strategy for Fashion

Turn isolated AI initiatives into a scalable, enterprise-wide capability that consistently delivers value across the fashion value chain.

AI Recommendation & Product Positioning

Personalizing fashion discovery with AI-Driven recommendations.

eCommerce & Marketplace Acceleration

Building scalable digital commerce and marketplace ecosystems for fashion brands

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Unlocking first-party data to create high-margin revenue streams while delivering more relevant, measurable, and engaging customer experiences.

Automated Supplier Sustainability Compliance

Monitoring supplier ESG performande with automation.

Fashion Emissions Reduction at Scale

Reducing footprint from design to delivery

Reskilling High-Potential Fashion Talent

Preparing teams for data, AI and digital retail.

Data-Driven Commercial Role Evolution

Empowering fashion sales teams with data and digital tools.

AI-Driven Customer Feedback Automation

Turning customer voices into real-time actions.

Customer & Marketing Strategy

Fashion Loyalty & Experience Boost

Driving retention and lifetime value by shifting from promotion-led strategies to personalized, data-driven customer experiences

AI Products for Store Efficiency

Improving in-store productivity through smart products like self-scanning.

Scalable AI Strategy for Fashion

Turn isolated AI initiatives into a scalable, enterprise-wide capability that consistently delivers value across the fashion value chain.

AI Recommendation & Product Positioning

Personalizing fashion discovery with AI-Driven recommendations.

eCommerce & Marketplace Acceleration

Building scalable digital commerce and marketplace ecosystems for fashion brands

Unified Commerce

Customer & Marketing Strategy

Unified Commerce

Transforming fragmented retail models into a single commercial system that drives growth, reduces friction, and improves profitability

Marketing Mix Modelling

Customer & Marketing Strategy

Marketing Mix Modelling

Reallocating marketing spend through Marketing Mix Modelling to unlock true incremental growth and improve margin efficiency

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Unlocking first-party data to create high-margin revenue streams while delivering more relevant, measurable, and engaging customer experiences.

Monetizing Grocery Sustainability Actions

Turning environmental actions into financial assets

Grocery Emissions Reduction at Scale

Achieving decarbonization targets across the value chain

Transforming Grocery Employee Value Proposition

Attracting, retaining, and onboarding key profiles faster

VR/AR Training for Grocery Skills

Accelerating hard-skills development through immersive learning

Unified Physical & Digital Grocery Experience

Integrating channels into one seamless journey

Grocery Loyalty & Customer Experience

Designing loyalty models that drive frequency and lifetime value

AI & Hyperautomation for Grocery Operations

Smarter grocery operations through AI and hyperautomation.

Modernizing Grocery Legacy Technology

Improving control, efficiency, and resilience through modernization

Data-Driven Grocery Business Models

Designing new revenue models using 1st and 3rd party data

Digital Factories for Grocery Acceleration

Accelerating innovation and operational value through scalable digital factories that embed AI, automation, and agile delivery at the core of grocery operations

Unified Commerce

Customer & Marketing Strategy

Unified Commerce

Transforming fragmented retail models into a single commercial system that drives growth, reduces friction, and improves profitability

Marketing Mix Modelling

Customer & Marketing Strategy

Marketing Mix Modelling

Reallocating marketing spend through Marketing Mix Modelling to unlock true incremental growth and improve margin efficiency

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Unlocking first-party data to create high-margin revenue streams while delivering more relevant, measurable, and engaging customer experiences.

Monetizing Grocery Sustainability Actions

Turning environmental actions into financial assets

Grocery Emissions Reduction at Scale

Achieving decarbonization targets across the value chain

Transforming Grocery Employee Value Proposition

Attracting, retaining, and onboarding key profiles faster

VR/AR Training for Grocery Skills

Accelerating hard-skills development through immersive learning

Unified Physical & Digital Grocery Experience

Integrating channels into one seamless journey

Grocery Loyalty & Customer Experience

Designing loyalty models that drive frequency and lifetime value

AI & Hyperautomation for Grocery Operations

Smarter grocery operations through AI and hyperautomation.

Modernizing Grocery Legacy Technology

Improving control, efficiency, and resilience through modernization

Data-Driven Grocery Business Models

Designing new revenue models using 1st and 3rd party data

Digital Factories for Grocery Acceleration

Accelerating innovation and operational value through scalable digital factories that embed AI, automation, and agile delivery at the core of grocery operations

Unified Commerce

Customer & Marketing Strategy

Unified Commerce

Transforming fragmented retail models into a single commercial system that drives growth, reduces friction, and improves profitability

Marketing Mix Modelling

Customer & Marketing Strategy

Marketing Mix Modelling

Reallocating marketing spend through Marketing Mix Modelling to unlock true incremental growth and improve margin efficiency

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Unlocking first-party data to create high-margin revenue streams while delivering more relevant, measurable, and engaging customer experiences.

ESG & Sustainability Offices

Driving Net Zero and Nature Positive strategies at scale.

Digital & Carbon Footprint Reduction

Reducing environmental impact through digital optimization.

Retail Reskilling & Upskilling Programs

Ensuring talent excellence and growth

Employee Experience & Digital Talent Management

Building engaged, digital-ready retail teams.

Customer Journey & Archetype Design

Designing the ideal customer experience.

Purchase Excellence & Cost Optimization

Driving margin improvement through procurement transformation.

Supplier & Partner Portfolio Optimization

Managing partnerships as strategic assets.

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

Unified Commerce

Customer & Marketing Strategy

Unified Commerce

Transforming fragmented retail models into a single commercial system that drives growth, reduces friction, and improves profitability

Marketing Mix Modelling

Customer & Marketing Strategy

Marketing Mix Modelling

Reallocating marketing spend through Marketing Mix Modelling to unlock true incremental growth and improve margin efficiency

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Unlocking first-party data to create high-margin revenue streams while delivering more relevant, measurable, and engaging customer experiences.

ESG & Sustainability Offices

Driving Net Zero and Nature Positive strategies at scale.

Digital & Carbon Footprint Reduction

Reducing environmental impact through digital optimization.

Retail Reskilling & Upskilling Programs

Ensuring talent excellence and growth

Employee Experience & Digital Talent Management

Building engaged, digital-ready retail teams.

Customer Journey & Archetype Design

Designing the ideal customer experience.

Purchase Excellence & Cost Optimization

Driving margin improvement through procurement transformation.

Supplier & Partner Portfolio Optimization

Managing partnerships as strategic assets.

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

Behind every challenge lies an opportunity for impact. Our success stories show how organizations transform strategy into action, solving complex business challenges through collaboration, innovation, and technology. These realworld cases demonstrate measurable results and lasting value across industries.

View all success stories

Behind
Retail

Marcel Zengin Colman

Head of Aviation

Carlos González García

Head of Retail

Flavia Pantoja Albo

Co-Head of Pharma & Life Science

Gonzalo Barja Becker

Co-Head of Pharma & Life Science

Lucio Arrizabalaga

Head of Oil & Gas

Pedro Pons Bernad

Head of Manufacturing

Alfonso Muñoz Grande

Head of Transportation, Travel, Logistics, Infrastructure & Services

Alvaro Silgado

Head of Digital Engineering - GIS

Javier del Valle

Head of Customer & Marketing Strategy

Augusto Guibernau Torres

Head of Agribusiness

Francisco Javier Barahona López

Global Head of Products & Resources

Nelson Wilson

Head of Natural Resources

Diogo Cavaletti

Head of Consumer Packaged Goods

Alfonso Medrano Gutierrez

Head of Sustainability

Luis de Pedro Delgado

Head of Digital Engineering - BIM

Miguel Ángel Vicente González

Head of Commodity Management and Trading

Ángel Ramón Cañizares García-Retamero

Head of Station Studio

Héctor Pinar Fernández

Head of Utilities

Jordi Vilardaga i Garcia-Cascon

Head of Supply Chain & Industry 5.0

Pablo Mattioli

Head of Automotive

Marcel Zengin Colman

Head of Aviation

Linkedin

Carlos González García

Head of Retail

Linkedin

Flavia Pantoja Albo

Co-Head of Pharma & Life Science

Linkedin

Gonzalo Barja Becker

Co-Head of Pharma & Life Science

Linkedin

Lucio Arrizabalaga

Head of Oil & Gas

Linkedin

Pedro Pons Bernad

Head of Manufacturing

Linkedin

Alfonso Muñoz Grande

Head of Transportation, Travel, Logistics, Infrastructure & Services

Linkedin

Alvaro Silgado

Head of Digital Engineering - GIS

Linkedin

Javier del Valle

Head of Customer & Marketing Strategy

Linkedin

Augusto Guibernau Torres

Head of Agribusiness

Linkedin

Francisco Javier Barahona López

Global Head of Products & Resources

Linkedin

Nelson Wilson

Head of Natural Resources

Linkedin

Diogo Cavaletti

Head of Consumer Packaged Goods

Linkedin

Alfonso Medrano Gutierrez

Head of Sustainability

Linkedin

Luis de Pedro Delgado

Head of Digital Engineering - BIM

Linkedin

Miguel Ángel Vicente González

Head of Commodity Management and Trading

Linkedin

Ángel Ramón Cañizares García-Retamero

Head of Station Studio

Linkedin

Héctor Pinar Fernández

Head of Utilities

Linkedin

Jordi Vilardaga i Garcia-Cascon

Head of Supply Chain & Industry 5.0

Linkedin

Pablo Mattioli

Head of Automotive

Linkedin

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