AI-powered digital transformation for Media & Entertainment

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Media & Entertainment is navigating the “Great Rebalancing” of the attention economy. As digital scale accelerates across streaming, advertising and AI, differentiation shifts to authenticity, direct audience relationships, and control of infrastructure, rights and trust. NTT DATA helps media organizations turn this structural reset into advantage — reinventing how content is created, industrialized, operated and experienced with AI at the core.
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From the first creative idea to the one-to-one audience relationship, Media needs an intelligent, trusted value chain.

NTT DATA works across the Media value chain to connect creation, content operations, monetization and experiences. We help organizations scale AI responsibly, increase the return on content and advertising, and build direct audience relationships that improve lifetime value.

心を動かす会話

Media is being reshaped by the Great Rebalancing of attention, profitability and trust. These Talks explore the challenges redefining the industry — from AI-native creation and content supply chain reinvention to streaming economics, precision advertising, direct audience relationships and trust-by-design. Each session opens a focused conversation on how Media leaders can protect margin today while building the operating models, platforms and experiences of tomorrow.

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注目
AI-Native Content Creation
Content Supply Chain Reinvention
Autonomous Media Operations
One-to-One Media Experiences
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Media

カルロス・ゴンサレス・ガルシア
小売部門責任者
カルロス・ゴンサレス・ガルシア
小売部門責任者
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