Reinvent content creation through AI — from generative production and virtual studios to mobile-first formats and creator-native operating models — while protecting originality, authenticity and verifiable provenance from the moment of creation.

NTT DATA works across the Media value chain to connect creation, content operations, monetization and experiences. We help organizations scale AI responsibly, increase the return on content and advertising, and build direct audience relationships that improve lifetime value.
Media is being reshaped by the Great Rebalancing of attention, profitability and trust. These Talks explore the challenges redefining the industry — from AI-native creation and content supply chain reinvention to streaming economics, precision advertising, direct audience relationships and trust-by-design. Each session opens a focused conversation on how Media leaders can protect margin today while building the operating models, platforms and experiences of tomorrow.

