顧客体験に向けたエージェンシーモデル
In the agency model, the national sales organization sells directly to the customer while dealers take on a different commercial role reshaping processes, systems and responsibilities across the network. Making that shift work means harmonizing multiple brands and business lines while connecting pricing, offers, sales operations and dealer interactions around one customer journey
A common product and process foundation can simplify the new sales model without erasing the differences that brands, markets and customer segments still require
Connect digital and dealership interactions so customers encounter a consistent experience instead of separate commercial journeys
Harmonize common sales processes while allowing brand, business and country-specific requirements to extend the core model
Bring commercial interactions into one environment to create a 360° view across the sales journey
Treat the sales solution as a reusable product that can support additional brands, business lines and geographies
NTTデータのサポート体制は？
Assess, define and implement agency model processes spanning lead management, vehicle offers, payments, invoicing, order tracking and customer handover
Create a centralized sales environment linking back-office processes with dealer-facing experiences and existing commercial systems
Integrate pricing, offers and multiple backend systems so complexity stays behind the experience rather than inside it
Bring brand stakeholders around one product owner, a shared backlog and an agile model for coordinating parallel transformation streams
We don’t build a one-market workaround. We create a reusable core that can accommodate brand and country-specific requirements
改善されたレート
展開の迅速化
より高いスコア
強固な業務体制の構築について
