- All Foundries
- 商品管理と取引
- 顧客とマーケティング戦略
- デジタルエンジニアリング
- ステーション・スタジオ
- サプライチェーン＆インダストリー5.0
- サステナビリティ
- Physical AI
- Next-Gen Infrastructure
The B2B Growth Reset: Choosing Where to Play Beyond Connectivity
Enterprise demand spans ICT, cloud, cybersecurity, managed services, network APIs and vertical solutions. Each play brings different economics and capabilities. Winning starts with the markets where the telco has a credible right to win.
When market attractiveness, differentiated assets and execution capabilities are assessed together, telcos concentrate investment where they create scalable, profitable enterprise value.
Prioritize the adjacencies, verticals and growth plays with the strongest fit to demand, economics and the telco’s right to win.
Combine connectivity with selected digital capabilities around the business outcomes and technology priorities customers value most.
Balance growth potential with margin profile, capital intensity, partnership options and the route to commercial scale.
Align sales, skills, systems, customer insight and operating models behind a focused set of B2B priorities.
NTTデータのサポート体制は？
Assess market readiness, customer needs, vertical demand and competitive intensity to identify the most attractive growth spaces.
Define a focused growth thesis across connectivity-plus, ICT, network API and ecosystem or vertical plays, with a clear role for each.
Decide what to build, partner, integrate or acquire, and shape propositions, bundles and commercial models around customer value.
Align consultative sales, customer insight, product management, pricing, talent, processes and systems with the chosen growth plays.
Track adoption, retention, margin and capital efficiency, then scale the propositions and markets with proven sustainable value.
Value grows when market choices, differentiated assets, ecosystem strategy and execution capabilities are designed as one model.
A clearer portfolio, deeper enterprise relevance, better economics and a more scalable route from market opportunity to sustainable growth.
Grow the contribution of selected ICT, digital and managed services alongside core connectivity.
Deepen enterprise relationships through propositions addressing more of the customer’s critical technology and business needs.
Match investment intensity, partnerships and operating model to the financial profile of each growth play.
Align sales, customer insight, systems and delivery around priority segments, propositions and markets.
Build for growth.
Focus on the plays where the telco differentiates, and align the capabilities, partnerships and operating model needed to scale.
