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Rethinking Pricing Strategy with AI and SCM

Connecting AI, supply chain data, and pricing intelligence to improve decision accuracy, protect margins, and drive faster, more confident pricing actions.

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Rising raw material and energy costs, combined with fragmented data and manual decision-making, prevent companies from effectively adjusting prices and protecting margins.

Why this pricing strategy challenge?

Fragmented data and intuition-driven decisions limit pricing impact

Lack of visibility into product profitability and disconnected processes between sales and operations delay pricing decisions and reduce effectiveness.

Key benefits

From Opaque Pricing to Data-Driven Profitability

Connecting data and decisions to enable timely, aligned, and scalable pricing strategies

Limited visibility into profitability

Companies cannot clearly identify which products or SKUs are eroding margins

Fragmented data across functions

Manufacturing and sales operate in silos, preventing aligned pricing decisions.

Delayed and inconsistent pricing decisions

Internal decision-making lags behind market changes, missing pricing opportunities.

Reliance on experience over data

Pricing strategies depend on individual judgment, limiting scalability and consistency.

How NTT DATA helps

01

End-to-end pricing visibility

Integrate supply chain, sales, and financial data to visualize profitability in real time.

Executives in a meeting defining objectives

02

AI-driven pricing simulation

Enable scenario-based pricing simulations using ERP and market data to predict outcomes

03

Data-driven decision support with GenAI

Use generative AI to recommend pricing strategies and explain decisions in natural language

Personal office reviewing a big screen with a dashboard

04

Matrix-based profit management

Shift from siloed management to product- and region-based profitability models.

05

Connected pricing as a business language

Establish pricing as a shared decision-making framework across leadership and operations

Transport office, looking at screens, with KPIs, status of transpor

Proven impact

Turning pricing into a strategic lever for growth and margin optimization.

Results that matter

Improved profitability, pricing accuracy, and decision speed across the organization

Increased operating profit

Up to 58% improvement following implementation of data-driven pricing strategies.

Higher pricing impact on performance

72% of profit improvement linked to pricing strategy optimization

Faster and more accurate decision-making

Real-time visibility enables quicker response to market changes.

Consistent, aligned, and margin-focused pricing

Data-driven decisions connect functions, reduce variability, and protect margins against market changes.

Turn pricing into a strategic lever for growth and margin optimization.

Unlock profitable decisions

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