Hand holding a smartphone showing an item added to cart, with a laptop behind displaying an online clothing shop product grid on a wooden table
ビジネストーク

eコマースとマーケットプレイスにおける加速

Turn digital commerce into a scalable growth engine by aligning strategy, operating model, platform architecture, partner onboarding and continuous AI-driven optimization.
会議のスケジューリング
ポッドキャストを聴く
-15
+15
0:00
/
0:00
Demand can move in a moment. Too often, commerce operations cannot.
WHY THIS ECOMMERCE & MARKETPLACE ACCELERATION CHALLENGE?
Growth slows when every market, partner and peak adds more friction.

Digital commerce is no longer a channel project. Yet fragmented platforms, manual brand and seller onboarding, weak conversion optimization and operations built for steady-state demand can turn expansion into a sequence of delays. Leaders need to open new markets, categories and channels without rebuilding the business each time, while keeping customer experience, fulfilment and operational control connected.

主なメリット
Build once. Learn continuously. Scale without losing control.
チェックアイコン
Shorten the path to launch

Bring new brands, categories and services online faster through a clearer operating model and reusable platform foundations.

チェックアイコン
Make the growth loop smarter

Use funnel analytics, personalization and AI-driven optimization to improve the digital experience and conversion performance continuously.

チェックアイコン
Scale through peaks and expansion

Combine resilient platform architecture with hyperautomated operations so growth does not create avoidable operational drag.

チェックアイコン
Open new routes to revenue

Support marketplaces, embedded and partner commerce, and B2B channels within a connected digital commerce ecosystem.

NTTデータのサポート体制は？

01
Marketplace and digital commerce strategy

Shapes the target operating model, growth cells and the foundations for an autonomous eCommerce organization.

Woman in teal hoodie works at a laptop and reviews papers at a packing table with folded clothes, wrapped parcels, boxes, twine, fabric samples, and shelves in a small shop.
02
拡張性のあるプラットフォームアーキテクチャ

Implements platform cores and multi-market architectures that support global expansion and embedded commerce.

Man taps a large digital kiosk inside a bright blue-and-orange station store, while a blurred passerby walks in the foreground.
03
パートナーおよびベンダーのオンボーディングの迅速化

Streamlines seller and brand onboarding and enables B2B portal experiences.

Customer holds a smartphone loyalty app near a payment scanner at a modern counter, with orange and blue digital displays and blurred shoppers in the background.
04
AI-driven commerce optimization

Connects conversion, personalization, delivery programs and funnel analytics to a continuous optimization cycle.

Woman wearing a smartwatch taps a tall orange digital display in a sleek retail store with wood tables, product displays, and blue-lit glass walls.
05
Operations, scaling and hyperautomation

Improves fulfilment promise management, delivery-time optimization and automated marketplace operations.

Futuristic self-service retail station with touchscreen kiosks and vending units, blue neon lighting, shelves of bottles, a potted plant, and glossy dark floor.
06
マーケットプレイス運営のためのハイパーオートメーション

商品管理、注文管理、出荷・配送、返品対応、顧客対応、ベンダー連携にわたる反復業務を自動化することで、手作業の負担と運用リスクを軽減します

Mini shopping cart with red handles in front of an open laptop showing blurred colorful online store pages on a dark blue background
Woman in a
実証済みの効果
Growth that reaches the customer, not just the roadmap

Reported outcomes span online revenue, launch speed, digital share and fulfilment performance.

重要な結果
Impact signals from digital commerce and marketplace programs.
チェックアイコン
+15–25% online revenue increase

Reported across digital commerce programs.

チェックアイコン
30–40% reduction in launch cycles

Reported improvement in time to launch.

チェックアイコン
+27.7% digital sales growth and digital share rising from 5% to 30%

Reported for a luxury department store reference.

チェックアイコン
74% reduction in order delivery time and 92% of orders within promise

Reported for a convenience eCommerce reference.

Ready to turn digital commerce into a growth engine?

Start the conversation that connects platform, partners and operations around scalable growth.

話しましょう

NTT DATA関連の話題 
すべての講演を見る
Autonomous retail robot restocking beverages in a convenience store while working alongside a store employee, illustrating coordinated human-robot collaboration for smarter shelf replenishment and store operations.
小売
Physical AI
Retail & Frontline Operations
Corroborative Task Scheduler for Robots
Store robots only help when they understand the shelf, the shopper, and the team around them. This approach turns live store conditions into coordinated work for people and machines.
小売業界におけるAIの価値拡大と加速
小売
小売業界におけるAIの価値拡大と加速
Retail AI creates value when strategy, technology, governance and delivery work as one enterprise capability, tied to P&L and embedded in day-to-day operations.
AIを活用したコンタクトセンター体験
小売
顧客とマーケティング戦略
AIを活用したコンタクトセンター体験
生成AIを活用し、チャネル横断で拡張性・効率性・高品質を備えた顧客対応を実現することで、業務パフォーマンスと顧客満足度の双方を向上させます
Utility technology team modernizing Private 5G communications with segmentation, encryption, identity management, edge integration and centralized security controls
小売
食料品
クラウドファーストの小売業変革
Turning legacy estates into a more flexible retail foundation for growth, resilience and disciplined technology spending.
SAP PaPM による包括的な原価計算と高度なアナリティクスの変革
小売
SAP PaPM による包括的な原価計算と高度なアナリティクスの変革
完全なトレーサビリティと高度なアナリティクスを活用して原価配分を標準化・自動化・スケール化することで、より迅速で信頼性が高くインサイト駆動型の財務意思決定を実現します
コネクテッドホームサービス体験
小売
顧客とマーケティング戦略
Connected home service experiences
A trusted home-service marketplace connects customers with qualified professionals, moving each project from DIY to done-for-you with secure payment, clear accountability and quality built into the journey.
エコシステムの収益化とコマーシャルミックスの最適化
小売
食料品
顧客とマーケティング戦略
エコシステムの収益化とコマーシャルミックスの最適化
リテールメディア・資産の収益化・コマーシャルミックス戦略を通じて新たな収益源を開拓し、利益率の向上と全体的な収益性の強化を図ります
リテールメディア戦略的損益管理部門
小売
顧客とマーケティング戦略
小売メディアネットワーク
リテールメディア戦略的損益管理部門
Your data and traffic are already generating value for someone. The question is whether it's for you — or for your advertisers. Retail media makes it both
Autonomous retail robot restocking beverages in a convenience store while working alongside a store employee, illustrating coordinated human-robot collaboration for smarter shelf replenishment and store operations.
小売
Physical AI
Retail & Frontline Operations
Corroborative Task Scheduler for Robots
Store robots only help when they understand the shelf, the shopper, and the team around them. This approach turns live store conditions into coordinated work for people and machines.
小売業界におけるAIの価値拡大と加速
小売
小売業界におけるAIの価値拡大と加速
Retail AI creates value when strategy, technology, governance and delivery work as one enterprise capability, tied to P&L and embedded in day-to-day operations.
AIを活用したコンタクトセンター体験
小売
顧客とマーケティング戦略
AIを活用したコンタクトセンター体験
生成AIを活用し、チャネル横断で拡張性・効率性・高品質を備えた顧客対応を実現することで、業務パフォーマンスと顧客満足度の双方を向上させます
Utility technology team modernizing Private 5G communications with segmentation, encryption, identity management, edge integration and centralized security controls
小売
食料品
クラウドファーストの小売業変革
Turning legacy estates into a more flexible retail foundation for growth, resilience and disciplined technology spending.
SAP PaPM による包括的な原価計算と高度なアナリティクスの変革
小売
SAP PaPM による包括的な原価計算と高度なアナリティクスの変革
完全なトレーサビリティと高度なアナリティクスを活用して原価配分を標準化・自動化・スケール化することで、より迅速で信頼性が高くインサイト駆動型の財務意思決定を実現します
コネクテッドホームサービス体験
小売
顧客とマーケティング戦略
Connected home service experiences
A trusted home-service marketplace connects customers with qualified professionals, moving each project from DIY to done-for-you with secure payment, clear accountability and quality built into the journey.
エコシステムの収益化とコマーシャルミックスの最適化
小売
食料品
顧客とマーケティング戦略
エコシステムの収益化とコマーシャルミックスの最適化
リテールメディア・資産の収益化・コマーシャルミックス戦略を通じて新たな収益源を開拓し、利益率の向上と全体的な収益性の強化を図ります
リテールメディア戦略的損益管理部門
小売
顧客とマーケティング戦略
小売メディアネットワーク
リテールメディア戦略的損益管理部門
Your data and traffic are already generating value for someone. The question is whether it's for you — or for your advertisers. Retail media makes it both
ドラッグ