お問い合わせ

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All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

商品管理と取引

データに基づくインサイトと、セキュアで機動性の高いプラットフォームにより、グローバルな商取引を支えるトレーディングエコシステムを変革します。

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

顧客とマーケティング戦略

パーソナライズされたつながりある体験を通じて顧客エンゲージメントを再構築し、信頼と長期的な価値を築きます。

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

デジタルエンジニアリング

アイデアをスケーラブルなデジタルソリューションへと転換し、デザイン・テクノロジー・エンジニアリングの力で加速させます。

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

ステーション・スタジオ

デジタルイノベーションでモビリティハブを再定義し、移動中の人々と企業に、よりスマートでサステナブルな体験を創出します。

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

サプライチェーン＆インダストリー5.0

変化を予測し、目的を持って効率性を実現する、強靭で知的な供給ネットワークを構築します。

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

サステナビリティ

責任あるイノベーションを推進し、組織がネットゼロ目標を達成し、将来の世代に良い影響をもたらすよう応援します。

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

A man in a yellow safety vest and a woman in a business suit holding a tablet shake hands at a sunny loading dock, with wrapped pallets, a truck, and a forklift behind them.

43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

Two businesspeople smile across a white desk with tablets and notes in a warmly lit, upscale store office with glass displays and gold accents.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

お問い合わせ

チケット販売の拡大とプレミアム化戦略

心を動かす会話

Ticket growth & premiumization strategy

Growing average ticket and premium penetration through value tiers, trade-up price architecture, assortment redesign and high-value customer activation.

会議のスケジューリング

ポッドキャストを聴く

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In mature categories, more volume is rarely a given. When tickets flatten, growth depends on making the next step up feel worth it.

WHY THIS "TICKET GROWTH & PREMIUMIZATION STRATEGY" CHALLENGE?

Customers cannot trade up through an architecture they cannot see.

When value tiers blur together, price ladders lose their trade-up logic. Premium assortments fail to feel meaningfully different, while high-value customers receive the same offers, services and experiences as everyone else. The result is a weaker path to premium penetration, average-ticket growth and a more profitable margin mix.

主なメリット

Make every step up feel worth it

Strengthening value perception while improving commercial performance.

Grow the average ticket

Use clear value tiers, trade-up architecture and relevant upsell and cross-sell paths to help customers move confidently to higher-value choices.

Increase premium penetration

Shape assortments and experiences around distinctive premium ranges, making exclusivity visible and credible across categories.

Give high-value customers a reason to stay

Use tailored offers, services and celebrations to recognize top segments and reinforce the brand relationship.

Strengthen the margin mix

Focus growth where premium value and margin potential are highest, with measurement built around ticket, upsell and premium penetration.

NTTデータのサポート体制は？

01

Value-tier and price-architecture design

Builds a visible progression of value across categories so each price step has a clear customer reason and commercial role.

ガバナンス、役割、および運営モデルの定義

02

Premium assortment redesign

Shapes premium ranges, category roles and exclusivity positioning around the choices that can support stronger premium penetration.

価格体系と上位モデルへの乗り換えの最適化

03

High-value customer activation

Designs offers, services and experiences for top segments, linking recognition and relevance to longer-term loyalty.

品揃えとカテゴリーの再設計

04

Premium digital experiences

Aligns digital journeys with the expectations created in store, including experiences such as gift registry and clienteling.

パーソナライゼーションとオファーの有効化

05

パフォーマンス測定

Connects average ticket, upsell, cross-sell and premium penetration KPIs so teams can see where the strategy is creating movement and where it needs refinement.

高度なアナリティクスとシミュレーション機能の実現

平均客単価の向上

実証済みの効果

Premium growth, made measurable

A clearer path from value perception to ticket growth, premium penetration and digital sales.

重要な結果

Quantifiable improvements in ticket size, premium mix, and customer value capture

The source material reports the following impact signals. Publication requires validation against the underlying BizTalks page or approved reference.

3-8 % uplift in average ticket

Customers shift toward higher-value purchases through improved premium positioning and offer design.

5-12 % increase in upsell and cross-sell conversion

Personalized offers drive basket expansion and higher transaction value.

8-10 % growth in premium segment penetration

More customers adopt higher-value tiers and premium purchasing behaviors.

+27.7 %

Digital sales growth for a luxury department store.

Ready to turn premiumization into a growth system?

Start the conversation that connects value architecture, assortment and customer activation to measurable commercial movement.

話しましょう

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